At Endura.coach, our mission is to bring you the most advanced, personalized, and accessible fitness coaching experience ever created. With Endura AI, you get a world-class personal trainer, a fully customized workout generator, and a fitness accountability partner—all in one smart, conversational interface available anytime, anywhere. Our Story Our journey began in 2009 with the launch of Stayfitcentral.com, originally a trusted shopping guide for sports supplements and fitness equipment. Over the years, we expanded our reach by creating our own supplement line, publishing over 1,000 expert fitness articles, and building one of the best workout trackers for Google Sheets. In 2023, we took our biggest leap yet by launching Endura, a chatbot personal trainer powered by OpenAI’s technology. We combined years of fitness experience with the power of artificial intelligence to bring your training into the future. Endura is now housed at Endura.coach, the dedicated platform to serve the next evolution in personalized training and coaching. Why We Created Endura.coach We built this site to give Endura the home it deserves. It’s where users can access and interact with the best AI fitness coach available, explore free tools, access strength standards, and stay up to date on the latest fitness science and AI-enhanced training strategies. What We’re Focused On Creating Truly Personalized Workout Plans: Whether you train at home, the gym, or outdoors, Endura builds a plan based on your goals, experience, and available equipment. Making Endura Simple to Use: If you can send a text, you can train with Endura. It’s that intuitive. Becoming Your Virtual Coach and Partner: Endura motivates, corrects, and supports you every step of the way. Continuous Improvement: Endura is updated regularly with insights from the NSCA, leading research, and expert coaching guidance. We’re Your Fitness Partner At Endura.coach, we’re not just building AI—we’re building a partnership in your fitness journey. With Endura by your side, you’re never training alone. Thank you for visiting and being part of this exciting evolution in fitness coaching. Curt Pedersen Founder and President, Endura.coach Disclaimer: Always consult with a healthcare professional before starting any new workout or diet program. The information provided by Endura is for educational purposes only and should be reviewed for accuracy.